All the advertising around this mascara when it was first released really sucked me in! Seeing the same ad before every single YouTube video I watched with the insanely voluminous lashes had me making a special trip to purchase it; I needed that kind of lash volume in my life like yesterday.
Did the Maybelline marketing team lead me astray? Read on to find out..
VOLUME: Okay, so I don’t look quite like the chick in the ad. But I’m going to go out on a limb and say they aren’t her real lashes (and if they are, I need some of those genes in my family line asap, have you got a brother?). Having said that, I am pretty damn happy with the volume this mascara gives me! My lashes are long, but they are very much lacking in the volume department, and this mascara masks that amazingly. Huge tick from me – 12/10.
LENGTH: Again, big tick. This increases the length of my lashes without clumping them together, something that is a rare find, particularly in drugstore mascaras. I think it’s something to do with the shape of the brush (Maybelline calls it their first “super-loading brush”), whatever it is it’s working.
COLOUR: I’m not really sure what the difference between regular black mascara and “leather black” mascara is, to be honest. Is it more matte? Their website just says it will give you “leather black intensity”…which gives me zero information on what that means and I remain at a loss, oh well. So, it’s black, it’s got great pigmentation and I have nothing negative to say about the colour.
PRICE: At AU$19.95, it’s not the cheapest mascara on the market, but it’s not going to break the bank. Worth the price, in my opinion.
RECOMMEND?: Hell yes. This is a massive call, but I think I may prefer this over the Benefit They’re Real…don’t believe me? Try it out for yourself. Aussies can buy their’s here.
Have you tried the regular The Colossal mascara by Maybelline? How do you think it compares to the Leather Black version? Let me know in the comments below!
Stay beautiful, N x