Everybody and their dog is after foundation and concealer that will keep you looking fresh af from dawn til dusk (or dusk til dawn, if that’s how you roll), so when I came across the Maybelline’s SuperStay 24hr foundation and concealer I had to see if this would end that search. I’m not sure I’ve ever needed my makeup to last a full 24 hours but the idea that it could if I really wanted it to caught my eye.
Maybelline tells us that the foundation uses “micro-flex technology” (which is 100% a term they made) that helps the product to resist movement throughout the day and, I would imagine they are implying, help it to last 24 hours. So did they live up to my lofty expectations? Read on to find out.
I actually quite like the packaging! Whilst the hefty glass bottle of the foundation makes it impractical for travel, it looks sleek and feels of expensive quality. The foundation also comes with a pump, always a huge tick. The concealer tube is neither here nor there, it’s fine.
As for the labels, something that irritates me about drugstore products is that the labels/writing often wear away from rattling around it my makeup bag or foundation draw. I have had both of these for quite a while and the labels still look brand new! It’s something small, but I appreciate it.
This foundation will set you back AU$24.95 for 30mL, and the concealer AU$14.95 for 7.5mL which is by no means the cheapest drugstore foundation on the market. It is still, however, a far cry from high-end or luxury foundation prices.
The finish is somewhere between matter and satin, I guess you could call it a “natural” finish, with medium but buildable coverage. This means you can wear it for every day or amp it up for night time or big events. The concealer is leaning more towards full coverage.
However, this is where the product really lost points for me. No matter how I applied this it left my skin looking heavy and cakey.
The concealer in particular left my under-eyes looking really seriously atrocious. And it got worse over time! Even when I thought I’d thinned it out with some facial oil and it looked okay initally, it somehow ended up looking like a dry, creased and cakey mess a few hours later. I was always desperate to take it off when I looked in a mirror and regretted wearing it every single time.
The foundation was pretty similar. Whilst the finish was improved by adding a drop of facial oil, it still looked cakey after a few hours wear. I tried applying it with my hands, with a beauty sponge, with a brush, with and without a drop of oil, with a finishing spray and without; no matter what I did it just didn’t sit well on my skin.
I do have dry-combination skin, so this may have played a part in this. If you have oily skin this may work in your favour!
The concealer really did last all day long without any movement or diminishing in coverage. However, as I mentioned for every single one of those hours, it looked cakey and hideous and I was desperate to get home and take it off. I particularly remember looking in the mirror after work one day and being mortified that I had been walking around looking like a pale, old lady all day. The creasing was the worst I have ever experienced.
The foundation didn’t last as well as the concealer, but it also wasn’t as cakey as the concealer. Which says more about how shockingly cakey the concealer was than the finish of the foundation, because it was still pretty heavy. It ended up leaving my skin looking dull and unhealthy, which is the total opposite of what I was hoping to get from this “24hr fresh look” foundation.
Huge, massive thumbs down from me. I have honestly been avoiding doing this review because I don’t want to put this foundation back on my skin for photos. I just can’t even. This may be the worst foundation and concealer I have ever used. I know that sounds super negative and dramatic but that’s how shitty I looked at the end of the day when I wore these. I would honestly prefer my makeup to fade than leave me looking like a cake face as this did.
If you have oily skin, perhaps this won’t be an issue for you. But honestly, I wouldn’t risk it.
Have you tried these products? What were your thoughts? Can you recommend any other long-wearing foundations?
Stay beautiful, N x